#128 - Open Startups, A Mysterious Bag Lady, and Gamifying Faceb…
About This Episode
Sam and Shaan discuss the sale of Baremetrics and the 'Open Startup' movement, analyzing how transparency can serve as a powerful marketing tool. They brainstorm several business models, including a gamified simulator for learning Facebook Ads and a curated marketplace designed to lower customer acquisition costs for D2C brands.
Episode Description
Key Takeaways
Leverage the 'Open Startup' model by sharing business metrics publicly to build trust and attract an audience with zero marketing spend.
Build an asset-light e-commerce business by offering manufacturers higher unit margins in exchange for them taking on inventory and production risk.
Reduce reliance on expensive Facebook ads by forming post-purchase cross-promotional partnerships with complementary brands that share your target demographic.
Business Ideas Mentioned
Gamified Facebook Ads Simulator
Creator Tools
Curated D2C Super Retailer
E-commerce
High-End House Party Membership Club
Marketplace