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#134November 13, 202056:17

#128 - Open Startups, A Mysterious Bag Lady, and Gamifying Faceb…

About This Episode

Sam and Shaan discuss the sale of Baremetrics and the 'Open Startup' movement, analyzing how transparency can serve as a powerful marketing tool. They brainstorm several business models, including a gamified simulator for learning Facebook Ads and a curated marketplace designed to lower customer acquisition costs for D2C brands.

Episode Description

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host the podcast together today with no guest. In today’s episode you’ll hear: An update on Sam’s whereabouts and how he ended up buying a house in Austin (0:30), Shaan pitches an idea about “Class Pass for Billionaire’s Houses” (5:30), the best ad read in the history of MFM and how to growth hack your ads (11:00), Sam and Shaan talk about the pros and cons of a business like Baremetrics (14:25), Shaan contemplates publishing his total financial snapshot over the past year (20:35), Shaan pitches an idea on a Shopify app that connects all DTC brands (26:40), how Italic made smart deals with luxury Chinese suppliers (37:45), Sam and Shaan think someone should gamify a Facebook Ad learning program (42:37), Why Mario Level One is genius (51:27). Thank you to Lemon.io for sponsoring today's episode! They are offering a 15% discount for the first 6 weeks of work for all MFM fans. Go to Lemon.io/mfm to claim the offer! Companies mentioned: - Simon's Escapes: https://www.simonescapes.com/ - Inspirato: https://www.inspirato.com/ - Sponstayneous: https://www.sponstayneous.com/ - List of open startups: https://openstartuplist.com/ - Coop Commerce: https://www.coopcommerce.com/ - The Fascination: https://thefascination.com/ - B8ta: https://b8ta.com/ - Italic: https://italic.com/ - The genius of the first level of Mario: https://www.youtube.com/watch?v=zRGRJRUWafY Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion.  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

Leverage the 'Open Startup' model by sharing business metrics publicly to build trust and attract an audience with zero marketing spend.

2

Build an asset-light e-commerce business by offering manufacturers higher unit margins in exchange for them taking on inventory and production risk.

3

Reduce reliance on expensive Facebook ads by forming post-purchase cross-promotional partnerships with complementary brands that share your target demographic.

Business Ideas Mentioned

Gamified Facebook Ads Simulator

Creator Tools

Curated D2C Super Retailer

E-commerce

High-End House Party Membership Club

Marketplace

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Quick Stats

Duration56:17
Guests0
Ideas Discussed3
Topics0