#133 - Sam's Black Friday Email Results, Lean Media Businesses T…
About This Episode
Sam and Shaan discuss the massive success of their 'Needs Approval' Black Friday email tactic, which generated seven-figure results by utilizing psychological triggers of urgency and accidental discovery. They also explore the business models of lean media properties like The Drudge Report and Media Takeout, as well as the economics behind celebrity boxing and Dave Chappelle's approach to platform negotiations.
Episode Description
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Key Takeaways
Pattern-interrupt marketing, such as sending an 'internal-style' email to a public list, can generate massive revenue by making customers feel they are getting an exclusive or accidental advantage.
Lean media businesses with as few as three employees can generate $10M-$30M in annual revenue by aggregating links for a highly fervent or niche audience.
The 'permissionless' distribution of TikTok and SMS allows creators to build massive media brands around gossip or sensational content without needing traditional Hollywood gatekeepers.
Business Ideas Mentioned
SMS Celebrity Gossip for Social Stars
Content & Media
High-Engagement Conspiracy and True Crime Portal
Content & Media
AI-Powered Celebrity Death Match for TikTok
Content & Media