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#153January 13, 202154:00

#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous Ne…

About This Episode

Shaan and Sam explore the potential for a 'clean' smelling salts brand and the power of private, anonymous social networks like Apex. They also dive into the inspirational story of mRNA pioneer Katalin Kariko and debate the value of 'mimetic legacy'—spreading ideas—versus biological reproduction.

Episode Description

MFM Apex: https://joinapex.com/i/pwr8nk Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss: - DTC smelling salts? - A mysterious, anonymous new app - Should you hide your real opinions? - The amazing story of Katalin Kariko - Should you focus on legacy or fun? - MFM embraces the banter - Shaan's giving away a company - The world of affiliates

Key Takeaways

1

Build a 'visual layer' SaaS on top of complex, industry-standard platforms like Facebook Ads Manager to serve millions of non-technical users who find native interfaces cumbersome.

2

Reposition niche athletic or 'meathead' products for the high-end biohacking and productivity market by improving ingredient safety and aesthetic branding.

3

Drive high-conversion traffic to digital-only or cloud kitchen brands by utilizing high-friction, analog marketing stunts like 'Free Hugs' campaigns to build local physical presence.

Business Ideas Mentioned

Clean Performance Smelling Salts

E-commerce

One-Click Amazon Affiliate Shortener

Creator Tools

Visual Layer for Facebook Ads

SaaS

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Guest Graveyard Mentions

DS

Deep Senadil

S

Suli

MBM

Mr. Beast's Manager

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Quick Stats

Duration54:00
Guests0
Ideas Discussed3
Topics0