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#154January 15, 202157:52

#145 with Reed Duchscher - MrBeast's Manager Joins the Brainstorm

About This Episode

Reed Duchscher, the manager of MrBeast and founder of Night Media, explains how he is transforming creators into personal media companies with diversified business interests. The episode explores the logistics of launching MrBeast Burger, the future of NCAA student-athlete monetization, and how creators can disrupt traditional industries like banking and consumer packaged goods.

Episode Description

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss: - Who is Reed Duchscher - How does managing a YouTuber work - Who is MrBeast and how he got so big - Creating empires with celebrities and influencers - What is a "Personal Media Company" - How much did MrBeast Burgers make? - What're the biggest opportunities in management right now? - Why you get into the management business (the access) - What should MrBeast be doing right nowInfluencers in unorthodox spaces - Influencers ran banks - Faceless creators are booming - Shaan thinks Influencers should get into the sleep business Thank you to our sponsor this episode, Flatfile! Spend less time on Excel and more time building your business by easily importing data using Flatfile. Check them out at flatfile.io/hustle. Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Editing thanks to Jonathan Gallegos (@jjonthan)  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

Creators should transition from selling sponsorships to owning and operating their own sustainable businesses, effectively acting as the CEO of a media brand.

2

The most valuable opportunities for influencers are in high-margin, high-repeat purchase categories like consumer packaged goods, financial services, and mobile gaming.

3

The 'faceless creator' trend, using voices or avatars rather than physical identities, allows for scalable IP that is less vulnerable to personal brand burnout or cancel culture.

Business Ideas Mentioned

Acquire and Rebrand Legacy CPG Brands

Acquisitions

NIL Management Software for College Athletes

Creator Tools

Creator-Branded Sleep and Meditation App

SaaS

Hyper-Casual Influencer Game Publishing Studio

Content & Media

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Quick Stats

Duration57:52
Guests1
Ideas Discussed4
Topics4