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#160February 5, 20211:06:18

#151 - How To Go Viral, Grow Your Following & Tons of Ideas with…

About This Episode

In this episode, Shaan Puri is joined by Trevor McKendrick, the Chief of Staff at Lambda School, to fill in for Sam Parr who was celebrating the acquisition of The Hustle by HubSpot. The pair brainstorms various business opportunities and discusses strategies for audience growth, professional persuasion, and identifying one's 'red pill' in content creation.

Episode Description

Shaan Puri (@ShaanVP), and Trevor McKendrick (@TrevMcKendrick) discuss: Shaan's newsletter: shaanpuri.com The brainstorm session: - 2:14: Headshots are our avatars in the digital world: why do most suck? There might be an opportunity to fix this - 7:02: The startup doing handwritten mail at scale - 9:44: How to shadow successful people. Can this be productized? - 13:50: The opportunity to disrupt meetings. - 17:44: Why Shaan is bullish on catering to doctors - 19:35: Turning your life into a video game: working in public to achieve missions - 24:20: A viral “who do write like” quiz - 27:38: How to revolutionize working with lawyers - 29:50: Lambda School for executive assistants - 33:00: Trevor's journey to becoming a Chief-of-Staff Trevor begins interviewing Shaan: - 36:40: How did Shaan finally begin getting in shape? - 42:00: What’s inspired Shaan to grow his following? - 47:37: How is Shaan so good at persuasion? - 55:45: Which of your portfolio companies are you most excited about? Today's episode is brought to you by FOCUSAID. It’s the #1 and first nootropic drink in America that’s sold over 100m cans. For 30% off your first order, go to DrinkFocusAid.com. Check it out! Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Editing thanks to Jonathan Gallegos (@jjonthan)  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

To achieve significant life changes like fitness or career growth, convert 'shoulds' into 'musts' by stacking the odds in your favor with trainers, pre-made meals, and public commitments.

2

Content creators should identify their 'red pill'—a unique truth or counter-intuitive perspective that society isn't hearing elsewhere—to build a loyal and massive audience.

3

Persuasion is most effective when using the 'personal story' framework; mirror the listener's experiences and vulnerabilities to build trust before asking for what you want.

Business Ideas Mentioned

Five Dollar Professional Headshot App

SaaS

Direct Mail Newsletters for Seniors

Content & Media

Game Film for Executive Meetings

Agency

Shopify for Cash-Based Medical Practices

SaaS

Ambitious Mission Documentation Content

Content & Media

Viral Email Writing Assessment Tool

Creator Tools

Staffing Agency for Specialized Executive Assistants

Agency

Religious Stories for Sleep App

SaaS

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Quick Stats

Duration1:06:18
Guests1
Ideas Discussed8
Topics4