#151 - How To Go Viral, Grow Your Following & Tons of Ideas with…
About This Episode
In this episode, Shaan Puri is joined by Trevor McKendrick, the Chief of Staff at Lambda School, to fill in for Sam Parr who was celebrating the acquisition of The Hustle by HubSpot. The pair brainstorms various business opportunities and discusses strategies for audience growth, professional persuasion, and identifying one's 'red pill' in content creation.
Episode Description
Key Takeaways
To achieve significant life changes like fitness or career growth, convert 'shoulds' into 'musts' by stacking the odds in your favor with trainers, pre-made meals, and public commitments.
Content creators should identify their 'red pill'—a unique truth or counter-intuitive perspective that society isn't hearing elsewhere—to build a loyal and massive audience.
Persuasion is most effective when using the 'personal story' framework; mirror the listener's experiences and vulnerabilities to build trust before asking for what you want.
Business Ideas Mentioned
Five Dollar Professional Headshot App
SaaS
Direct Mail Newsletters for Seniors
Content & Media
Game Film for Executive Meetings
Agency
Shopify for Cash-Based Medical Practices
SaaS
Ambitious Mission Documentation Content
Content & Media
Viral Email Writing Assessment Tool
Creator Tools
Staffing Agency for Specialized Executive Assistants
Agency
Religious Stories for Sleep App
SaaS