#162February 12, 202150:06

#153 - Selling The Hustle for Millions: How The Hustle & Hubspot…

Acquisition strategy Corporate due diligence Building vs. buying media properties Public company employee dynamics

About This Episode

Sam Parr and guest Kieran Flanagan go behind the scenes of HubSpot's acquisition of The Hustle, detailing the process from the initial cold email to the grueling due diligence phase. They discuss the strategic rationale for a SaaS company to buy a media property and the psychological shifts founders experience when transitioning to being employees.

Episode Description

Sam Parr (@TheSamParr), Shaan Puri (@ShaanVP) and Kieran Flanagan (@searchbrat) discuss: - Crafting the perfect cold email to catch Sam's attention. - The grueling process of selling a company and how to do it right - The best advice on how to negotiate correctly (silence is your friend). - How the D.E.N.N.I.S system can help you sell a company. - Why every deal needs a "deal dual". - What it feels like to be rich? Today's episode is brought to you by FOCUSAID. It’s the #1 and first nootropic drink in America that’s sold over 100m cans. For 30% off your first order, go to DrinkFocusAid.com. Check it out! Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Editing thanks to Jonathan Gallegos (@jjonthan) See acast.com/privacy for privacy and opt-out information.

Key Takeaways

During price negotiations, maintain informational darkness because reacting too quickly or providing a specific number too early gives away your bargaining power.

Companies often choose to buy instead of build because of opportunity cost; acquiring an established brand and talent is faster than spending years trying to replicate a loyal audience from scratch.

Founders should disclose 'everything bad upfront' during the acquisition process to build trust and prevent the deal from collapsing later during rigorous due diligence.

Featuring

Kieran Flanagan

2 episodes

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Quick Stats

Duration50:06

Guests1

Ideas Discussed0

Topics4

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Zach Yadegari