#162 - Why Clubhouse Will Fail
About This Episode
Shaan Puri explains the breakdown of his viral Twitter thread predicting the failure of Clubhouse and the psychology used to engineer viral content. The hosts also analyze the massive revenue generated by Agora Financial's newsletter empire and brainstorm opportunities in the growing virtual team-building market for remote companies.
Episode Description
Key Takeaways
The 'Time to Fun' (TTF) metric is critical for social app retention; users must experience a dopamine hit within seven seconds or they will churn.
Viral content can be engineered by targeting specific high-arousal emotions, such as the 'Finally, someone said it' reaction, which prompts users to share a post as a proxy for their own opinion.
The most profitable content businesses utilize a front-end/back-end model, using a $50 entry-level newsletter to funnel customers into high-ticket products costing $2,000 to $35,000.
Business Ideas Mentioned
Virtual Team Bonding Agency
Agency
Deep-Vertical Paid Newsletters
Content & Media
Budget-Based Market Research Service
Agency