#175 - Brainstorming Million Dollar Ideas with Elaine Zelby
About This Episode
Hosts Sam Parr and Shaan Puri are joined by Elaine Zelby, a partner at Signal Fire and creator of the 'Three Things' Substack. The group discusses how Signal Fire uses proprietary data to rank founders and source deals, the explosive growth of Elon Musk’s educational spin-off Synthesis, and a variety of brainstormed business ideas ranging from smart beds to consolidated software bundles.
Episode Description
Show Notes
- * (1:35) Introducing Elaine Zelby and Signal Fire
- * (8:31) Shaan's first unicorn!
- * (14:15) How Signal Fire finds deals
- * (25:35) Investing in an Elon Musk idea
- * (33:12) Startup SaaS bundle is a $10m idea
- * (41:10) Creating the "adult manual"?
- * (49:55) The SNOO for adult
- * (53:25) Subscription running shoes
- * (56:45) Brainstorming alternative health ideas
Key Takeaways
Longer consumer quizzes (20-30+ questions) can actually have higher completion and conversion rates than short ones because users feel the results will be more personalized and they are committed by the third question.
B2B startups should focus on 'insertion points' like incorporation or first payroll to become the system of record before a company's software stack becomes too entrenched to 'rip and replace'.
Entrepreneurs can leverage high-traffic ecosystems like Roblox or Fortnite to build educational or training games, using existing distribution and engines rather than building from scratch.
Business Ideas Mentioned
The Startup SaaS Bundle
SaaS
The Adulting Vault
SaaS
SNOO for Adults
E-commerce
Data-Driven Subscription Running Shoes
E-commerce
TheraPunch Rage and Zen Rooms
Boring Business