#185 with Andrew Wilkinson - The Secretive Billionaire Who Acqui…
About This Episode
Sam Parr is joined by Andrew Wilkinson to profile the business strategies of billionaire Jorge Paulo Lemann and discuss the 'PSD' hiring philosophy. The duo explores the unit economics of local digital news, brainstorms high-end medical service startups, and examines the psychological concept of having 'enough money.'
Episode Description
Show Notes
- * (4:05) Billie of the Week: Jorge Paulo Lemann
- * (37:25) How Andrew is building a local media business empire
- * (45:50) How to create a better baby
- * (51:25) What is a "health manager"?
- * (59:02) How much money is enough?
Key Takeaways
Hire for 'PSD' (Poor, Smart, and Deep desire to get rich) to find high-performing operators who are incentivized by merit-based bonuses rather than pedigree.
The local news industry can be disrupted by building a digital-first 'speedboat' model using newsletters and paid ads, avoiding the 'cruise ship' overhead of printing presses and unions.
Aggressive cost-cutting should be viewed like 'cutting fingernails'—a constant, recurring necessity to keep a business lean and profitable.
Business Ideas Mentioned
Direct-to-Consumer Maternal Health Optimization
E-commerce
High-End Concierge Medical Advocate
Agency