#190 - Making Billions in Coworking, the Dark Side of Confidence…
About This Episode
Sam and Shaan explore the future of co-working spaces and niche community building based on insights from the founder of Spacious. They also break down the 'Nike of Recovery' business model, examining how brands like Hyperice and Ice Barrel turn mundane athletic recovery habits into high-end, branded consumer products.
Episode Description
Show Notes
- * (1:24) - Episode Intro
- * (3:18) - Opportunities in coworking
- * (11:56) - The MFM co-working space?
- * (15:27) - The mystique of Adam Neumann
- * (19:34) - The duality of extreme confidence
- * (30:40) - You can't say no to Steve Jobs
- * (36:39) - Shaan's dream exercise for new hires
- * (38:47) - The Nike of sports recovery
- * (47:29) - Cryotherapy in a barrel
- * (51:13) - Saunas and sensory deprivation
- * (52:57) - Leveraging opportunities around pro athletes
- * (58:07) - Outro
Key Takeaways
Build 'sticky' co-working businesses by focusing on niche communities and shared interests rather than just providing generic desks.
Look for 'unbranded moments' in professional sports (like icing or warming up) to create premium, branded consumer hardware products.
Utilize a 'dream exercise' with new hires to identify their personal motivations and align their growth with the company's vehicle.
Business Ideas Mentioned
Niche Interest Co-working Network
Real Estate
The Silence Helmet
E-commerce
Designer Medical Recovery Gear
E-commerce
Dynamic Water-Based Resistance Training Tools
E-commerce