#220June 25, 20211:10:43

#194 with Justin Mares - The 4 Types of Side Hustles and how to …

The four types of side hustles Building and scaling DTC health brands Leveraging virtual assistants for operational efficiency Health optimization and environmental toxins

About This Episode

Justin Mares, founder of Kettle & Fire and Perfect Keto, joins the show to discuss his framework for identifying and scaling profitable side hustles. They explore strategies for buying under-monetized assets, leveraging existing marketplace demand, and using financial accountability to drive user behavior in health products. The conversation also covers Justin's unique 'automation officer' model for lean staffing and his latest ventures in the non-alcoholic beverage industry.

Episode Description

Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how you can start your own. They also talk about Justin's DTC businesses - Kettle & Fire, Perfect Keto, and Surely Wines. They end the episode with a few ideas around camping, a new dating app, and how to leverage VAs & no code tools. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. ---------

Show Notes

* (1:23) How Sam & Justin know each other
* (5:17) Justin's DTC bone broth company
* (10:00) Frameworks for side hustles
* (13:22) Side Hustle 1: Buying an asset
* (17:51) Side Hustle 2: Launching on top of a marketplace with demand
* (22:08) Side Hustle 3: Unique product that grows through paid acquisition
* (25:31) How Justin balances all his projects
* (30:38) The $30K/year CGM experiment
* (39:09) The skinny on Duck Duck Go
* (42:32) Ideas: Airbnb camping
* (45:27) Idea: Non alcoholic wine
* (51:10) How to naturally boost your T levels
* (1:01:04) Idea: Dating app based on your credit card usage
* (1:03:49) Idea: The no code automation officer
* (1:07:28) How to follow Justin

Key Takeaways

Leverage the 'Marketplace Demand' strategy by identifying platforms where customers are already searching for solutions (like Udemy or HipCamp) and simply providing the supply rather than building an independent marketing engine.

Improve acquired software assets by implementing simple growth levers such as doubling the product price and auditing domain usage to identify high-value corporate leads.

Maximize company productivity by maintaining a ratio of one virtual assistant for every two employees, offloading all repetitive and non-unique tasks to a specialized support team.

Business Ideas Mentioned

High-End HipCamp Rental Fleet

Marketplace

Wirecutter for Longevity and Biohacking

Content & Media

Fractional Automation and VA Agency

Agency

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Featuring

Justin Mares

3 episodes

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Duration1:10:43

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Ideas Discussed3

Topics4