#2 - Blogging His Way To $9M in Cash - Ramon Van Meer
About This Episode
Shaan Puri interviews entrepreneur Ramon Van Meer, who details how he built a niche soap opera blog into a business that sold for $8.75 million in cash despite knowing nothing about the subject. The episode explores Ramon's unconventional methods for validating markets through Facebook engagement and his current venture into the serialized romance fiction market with his new company, Novely.
Episode Description
Key Takeaways
Validate business niches by running low-cost experiments (e.g., $20 in Facebook ads) to see which topics generate the highest organic engagement before building a product.
Aggressively transition from platform-dependent traffic (like Facebook) to owned audiences such as email lists and push notifications to protect the business from algorithm changes.
Browse business-for-sale marketplaces like Quiet Light Brokers or Flippa to find successful business models that can be reverse-engineered or improved upon.