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#247August 20, 20211:05:40

#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Pri…

Startup growth cheat codesProduct-led growth and billboardingSelf-liquidating marketing funnelsContent creation frameworksTwitter bio optimization

About This Episode

Julian Shapiro shares three powerful growth marketing 'cheat codes' that startups use to achieve rapid scale: offering 'no-brainer' value, utilizing 'billboarding' effects, and building self-liquidating funnels. The episode also explores the philosophy of high-quality content creation, the mechanics of successful social media bios, and the hosts' personal creative aspirations outside of business.

Episode Description

In this episode Shaan (@ShaanVP) is joined by startup growth expert Julian Shapiro (@julian). Julian shares the 3 growth trends he noticed successful startups were implementing to grow at astonishing rates. The pair also discuss different publishing schedule approaches and how to write an effective Twitter bio. They end the episode talking about what each of them would do if they were to do something different. --------- * Follow Julian on Twitter: https://twitter.com/julian * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. ---------

Show Notes

  • * (1:03) Julian on Podcasting
  • * (4:45) The 3 cheat codes
  • * (5:44) #1 - Give your customer a no-brainer decision
  • * (6:15) #1A - Give them money (in a sustainable way)
  • * (13:02) #1B - Make it super low friction
  • * (19:48) #2 - Billboarding & naturally encourage sharing
  • * (30:13) #3 - Self-liquidating funnels
  • * (40:58) Why publishing erratically works for some
  • * (45:58) Julian on Twitter bios
  • * (50:44) What Julian would do if he was doing something different
  • * (54:20) What Shaan would do
  • * (57:55) On stand up comedy and what makes a good joke
  • * (1:02:13) What the best storytellers have in common
  • * (1:04:27) Where to find Julian

Key Takeaways

1

Design 'no-brainer' offers that either give customers money back or have near-zero friction to achieve massive click-through rates and low acquisition costs.

2

Implement 'billboarding' by embedding your brand into the user's workflow or social identity, creating an optical illusion of market dominance among key influencers.

3

Write your social media bio to justify why a stranger should follow you by highlighting unique value and minimal social proof rather than just listing accolades.

Business Ideas Mentioned

Who Is This Browser Extension

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One-Click Facebook Ad Library Tool

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Stock and Crypto X-Ray Extension

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Shop to Own Investment Tool

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Julian Shapiro

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Quick Stats

Duration1:05:40
Guests1
Ideas Discussed4
Topics5