#213 - How to Build a Community
About This Episode
Shaan and Sam explore the rise of social tokens and community-led businesses, using the 'Friends with Benefits' DAO as a case study for membership ownership. They also discuss creative 'side hustles' involving user-generated content for ads and the potential for remote-operated industrial machinery.
Episode Description
Show Notes
- * (1:00) The law of reciprocity
- * (6:51) What is Friends with Benefits
- * (12:56) Why communities can be great businesses
- * (14:58) How big can token backed communities be?
- * (17:33) Soho House went public
- * (19:45) Should MFM make a social token?
- * (22:46) Set your data free
- * (29:36) Communities of communities can be big businesses
- * (30:54) User generated content & Sam's great ad copy
- * (36:45) The hot girl side hustle
- * (46:33) The future of construction sites
- * (53:41) Remote arcade games
- * (57:02) Some accounts to spice up your Instagram feed
- * (1:00:01) The man behind Telegram
Key Takeaways
Apply the Law of Reciprocity in negotiations by offering small, thoughtful gifts to create a psychological drive in the other party to return the favor with better terms.
Utilize 'selfie-style' user-generated content (UGC) for social media advertising instead of high-production commercials, as authentic content native to the platform significantly out-converts polished ads.
Identify 'Human-in-the-Loop' business models where AI handles 80% of routine tasks while remote human operators intervene for the complex 20%, such as in security or industrial machinery.
Business Ideas Mentioned
Tokenized Podcast Membership Club
Creator Tools
Messy Public Data Aggregation Service
Boring Business
Authentic UGC Creative Agency
Agency
Tele-operated Heavy Machinery Kits
AI & Automation