Back to Episodes
#254September 8, 20211:03:25

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

About This Episode

Sam and Shaan discuss the burgeoning 'mental fitness' market, specifically the growth of breathwork and psychedelic retreats as modern alternatives to boutique fitness. They also dive into high-stakes investment strategies, the mechanics of scaling Direct-to-Consumer brands, and the value of 'going deep' with networking through private retreat spaces.

Episode Description

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) debate the merits of owning and operating a direct-to-consumer e-commerce business. Shaan breaks down some of the basic ins-and-outs you should look for with ad spends and purchase multipliers. They also discuss the state of economy and whether or not we are in a bubble (or rather, many bubbles), a new NFT project called Loot, the recent raises of Whoop and Allbirds, and Sam's friends Bitcoin gamble. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. * The Everything Bubble: https://blog.ftx.com/blog/the-everything-bubble/ ---------

Show Notes

  • * (2:06) Back to school
  • * (2:39) A psychedelic story
  • * (10:23) The story that lead to a breathwork app
  • * (17:40) An event better than SoulCycle
  • * (19:32) The ranch retreat for deeper connections
  • * (26:32) The 2018 Bitcoin gamble
  • * (32:06) The Everything Bubble
  • * (40:35) Loot - 10 words of gibberish
  • * (42:40) Thoughts on Whoop's recent round & Allbirds S-1
  • * (47:58) Why DTC companies are awesome
  • * (56:31) Shaan's award show

Key Takeaways

1

Focus on 'mental fitness' by modernizing ancient practices like breathwork into high-energy, multiplayer studio experiences similar to SoulCycle.

2

Utilize the 'Ranch Strategy' by establishing a retreat location outside a major city to build deep trust with partners through immersive, multi-day experiences.

3

Manage DTC cash flow by leveraging inventory financing tools and 30-day credit terms for ad spend, allowing the business to scale without significant external capital.

Business Ideas Mentioned

Modern Breathwork Studios

Boring Business

The Networking Ranch

Real Estate

Used Industrial Equipment Aggregator

Marketplace

View all ideas

Share Episode

YouTube

Quick Stats

Duration1:03:25
Guests0
Ideas Discussed3
Topics0