#222 - How to Get a Slice of Harvard's Billion Dollar Case Study…
About This Episode
Sam and Shaan break down the massive $280 million business behind Harvard Business Review's case studies and explore the line between 'faking it' and fraud in high-stakes startups. They also reveal the $35,000 result of their 'Five Minutes of Fame' NFT auction and detail the gritty, multi-year journey of Canva's founder to find her first investor.
Episode Description
Show Notes
- * (0:59) Shaan is jacked
- * (2:53) Strength correlations to longevity
- * (11:02) The MFM NFT
- * (15:06) Harvard Business Review
- * (25:35) Getting in on the case study game
- * (31:37) Other spaces to make this work
- * (34:58) Maybe don't fake it til you make it
- * (39:50) On investor due diligence
- * (45:33) Don't be this guy
- * (53:42) The long path for Canva's success
Key Takeaways
Information monopolies can be built by becoming the 'credential' in an industry, as seen with Harvard's case studies which account for 80% of business school curriculum and generate more revenue than MBA tuition.
B2B content businesses should avoid 'middle-ground' pricing; they should either be sub-$100 impulse buys for scale or $10,000+ premium subscriptions for institutional 'fear-based' needs like crypto or D2C strategy.
Venture capital often relies on extreme trust and social proof rather than deep financial due diligence, which creates opportunities for both high-grit founders and sophisticated fraudsters.
Business Ideas Mentioned
Barstool Sports for Technology
Content & Media
Niche B2B Case Study Publishing
Content & Media
Institutional Crypto Education and Research
Content & Media