#25November 6, 201943:13

#23 - Disney for Dogs

The origin and scaling of BarkBox Creative marketing strategies using celebrity dogs The 8+1 framework for personal life optimization Engineering serendipity in relationships

About This Episode

Henrik Werdelin, co-founder of Bark (BarkBox), shares the journey of building a $250 million company by aiming to create 'Disney for dogs.' The discussion covers their early growth through Facebook ads and influencer dogs, as well as Henrik’s '8+1 framework' for applying entrepreneurial systems to optimize personal relationships, health, and family life.

Episode Description

Henrik Werdelin (@werdelin) is your dog's best friend. No really, he sends your dog gifts every month. Millions of dogs around the world love this guy, and that's why his dog treats & toys monthly subscription box business is booming. BarkBox is reported to have made $250 million last year. Damn, I wanna be his best friend too. Listen up as he talks about creating Disney experiences for dogs, meeting his co-founder on a cruise (and shared a heart-shaped bed), hijacking MTV at 2am, having 150+ doggy influencers on payroll, reverse engineering online dating to meet his wife and most importantly, how to set up systems in place to make better life choices. Read more about his 8 + 1 system here: https://bit.ly/2X17GVW. See acast.com/privacy for privacy and opt-out information.

Key Takeaways

Market the customer's lifestyle rather than product utility; Bark grew by creating relatable content about dog ownership instead of just listing product features.

Practice disciplined experimentation by trying many ideas but killing them quickly if they don't show immediate traction, rather than over-analyzing failures.

Use a systems approach to personal goals by categorizing life into specific 'boxes' (like family, health, and finance) and running weekly experiments to improve each area.

Featuring

Henrik Werdelin

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Duration43:13

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