3 Simple Businesses That Make Millions
About This Episode
Shaan and Sam break down several high-earning businesses with simple foundations, ranging from a niche gutter-cleaning service with a perfect landing page to a multi-million dollar novelty teeth company. They explore how blue-collar trades are being revolutionized through viral video storytelling and the strategic reframing of commodity products. The hosts also discuss the long-term investment value of live events as a scarcity-driven 'anti-AI' play.
Episode Description
Show Notes
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Optimize service-based landing pages by combining massive social proof, daily dynamic coupons for urgency, and humanizing the staff to build trust through personal bios and videos.
Scale a commodity or novelty product by reframing its purpose from a physical item to a psychological benefit, such as positioning gag gifts as a 'permission slip' to be playful.
Leverage 'out of home' experiences that provide attendees with social currency, as the most successful live events create scenery for users to produce their own content back for digital audiences.
Business Ideas Mentioned
Noise-canceling 'Study Ears' for Focus
E-commerce
Influencer-Led Niche Event Production Agency
Agency