3 Startup Ideas: Mouse Jigglers, Employee Monitoring Softwares a…
About This Episode
Sam and Shaan explore the 'ambitious shithead' culture of over-employment, focusing on the booming market for mouse jigglers and employee monitoring software. They also analyze successful media-driven business models, such as the 'Kardashian model' applied to luxury real estate and the value of dogfooding products as demonstrated by the founder of Beehiiv.
Episode Description
Show Notes
- 0:00Devices helping the overemployed cheat on their bosses
- 6:50$22M ARR side hustle catching mouse jigglers
- 8:36Career polygamy support at r/overemployed
- 11:18Is this a good strategy for financial freedom?
- 15:58Big Desk Energy
- 20:22Life hack: Intentional internet consumption
- 26:58Indie hacking on steroids
- 32:44Shaan tries a self-driving car, becomes evangelist
- 36:50Secondary effects of autonomous vehicles
- 40:16Ryan Serhant’s Netflix show
- 45:28Don’t try to be noticed; try to be great.
Links
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Key Takeaways
Product founders should 'dogfood' their own tools to identify friction points and understand the 'way the customer wants their strawberries cut,' as demonstrated by the Beehiiv CEO running his own newsletter.
Calculated market mapping is often inferior to pursuing personal obsessions; writing or building things that genuinely fascinate you creates a 'prism of enthusiasm' that audiences can sense and reward.
High-ticket service businesses can achieve 'negative CAC' by creating standalone entertainment (like a Netflix show or viral newsletter) that markets their core brand while remaining profitable on its own.
Business Ideas Mentioned
Information Diet Food Pyramid
Creator Tools
High-Ticket Asset Kardashian-Style Media Agency
Content & Media