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#32December 11, 201934:42

#30 - Reinventing the Energy Drink

CPG distribution strategiesProduct formulation without artificial sweetenersThe early-stage struggle of scaling a physical productReciprocity in business relationships

About This Episode

Shaan Puri interviews Aaron Hinde, the co-founder of LifeAid Beverage Co., about building a $35 million functional beverage empire from scratch. Hinde shares the raw details of living in a trailer while scaling the brand and discusses their unconventional marketing strategy of targeting niche communities like CrossFit gyms.

Episode Description

LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy thru CrossFit gyms. We also chat about his unique decision to live off the grid: chicken, solar & batteries and more. Got feedback? email us at puri.shaan@gmail.com  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

Apply the principle of reciprocity by sending thoughtful gifts and handwritten notes to suppliers or partners who initially decline to work with you.

2

Identify a single high-growth niche market to dominate before expanding, as LifeAid found success by pivoting from multiple brands to focusing solely on the CrossFit community.

3

Solve distribution hurdles by providing branded refrigerators to small businesses like gyms to secure prime product placement and customer trial.

Featuring

AH

Aaron Hinde

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Quick Stats

Duration34:42
Guests1
Ideas Discussed0
Topics4