$30B Founder: How To Rank #1 In ChatGPT
About This Episode
HubSpot co-founder Dharmesh Shah joins the podcast to discuss building a $30 billion company and the transition from SEO to Answer Engine Optimization (AEO). He shares his philosophy on high-volume iteration, the future of AI agents, and why he continues to build software side projects 'for the love of the game.'
Episode Description
Show Notes
- 0:00The origin of inbound
- 15:55Algorithm jacking
- 22:43Old Way: SEO
- 32:45New Way: AEO
- 36:21Step 1: Enable chatbot crawlers
- 37:55Step 2: Restructure your content as Q&A
- 39:05Step 3: White hat linking
- 43:44Step 4: Structured product catalogues
- 44:27Step 5: Human generated answered
- 46:57How Dharmesh goes from 0 to 1
- 52:26How Dharmesh uses ChatGPT
- 59:30The sport of business
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Key Takeaways
Transition from SEO to AEO by reformatting web content into structured question-and-answer blocks to increase the chances of being cited as a primary answer in ChatGPT.
Adopt the 'intensity is the strategy' mindset where you prioritize the number of iterations over the perfection of the initial plan to outgrind competitors.
Explicitly permit AI-specific crawlers like OAI-SearchBot and GPTBot in your site's settings to ensure your data is indexed by modern AI search engines.