#38 - Truth about ad agencies with Brendan Gahan + Brainstorming…
About This Episode
Brendan Gahan discusses the unit economics and challenges of running modern ad agencies before Daniel Gross joins to brainstorm startup opportunities. The episode covers agency margins, the potential for 'luxury software,' and how to identify business opportunities by observing internal problems at large enterprises.
Episode Description
Key Takeaways
Adopt the 'Import-Export' framework at work: identify problems your company would pay to solve (Import) or productize internal hacks built to fix specific pain points (Export).
Transition from a service model to an IP model by using agency cash flow and market insights to buy or build proprietary brands and software.
The 'Superhuman' model of luxury software demonstrates that high-net-worth users are willing to pay premium prices for tools that offer superior speed, focus, and niche utility.
Business Ideas Mentioned
UGC Powered Corporate Org Charts
SaaS
Academic Research Paper Social Network
Content & Media
Multiplayer Highlighting and Reading App
Content & Media
Dedicated Executive Admin Batphone
SaaS
Modern Mobile Client for Forums
SaaS
Vertical Specific Product Review Sites
Content & Media
High Performance Creator Focused Laptop
E-commerce