$500M Founder: “This is the biggest opportunity in the US today”
About This Episode
Sam and Shaan interview entrepreneur Justin Mares about the 'Great American Poisoning'—the crisis of chronic disease caused by modern environments and food systems. They brainstorm several high-potential business opportunities in the health space, including premium meat brands, home environment audits, and lifestyle-based fertility programs.
Episode Description
Show Notes
Check Out Shaan's Stuff
Check Out Sam's Stuff
Key Takeaways
Use a free 'audit' or 'checkup' model as a customer acquisition tool to identify hidden problems in a home and build a natural path for selling high-ticket filtration and remediation services.
Disrupt commodity markets like meat or chicken by building a premium brand centered on storytelling, superior genetics, and dry-aging techniques to capture higher margins.
Target high-intent, high-emotional-stakes markets by creating 'lifestyle intervention' steps that sit before expensive medical procedures, such as fertility coaching before IVF.
Business Ideas Mentioned
Annual Home Health Audit Service
Boring Business
Modern Premium Butcher Shop
E-commerce
Pre-IVF Lifestyle Fertility Program
E-commerce