6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)
About This Episode
Sam and Shaan explore the massive 'kiddult' market, focusing on adults who spend billions on LEGOs and other nostalgic toys for stress relief and screen detoxing. They analyze the success of niche LEGO marketplaces like Rebrickable and BrickLink before brainstorming several tactile business ideas for adults, including high-end construction toys and sensory relaxation products.
Episode Description
Show Notes
- 0:00Intro
- 2:30Sam auditions a 7,500 sf house
- 5:00LEGO for adults
- 13:00Kidult market trends
- 20:00Tamigachi babies for millennials
- 21:30K'nex 2.0
- 23:30Easier Rubik’s cube
- 25:30Candle pouring kits
- 29:00The rabid community behind Rebrickable
- 35:30The fascinating legacy of BrickLink
- 46:00Grow like Fanfiction
- 51:00Build the reverse funnel
- 58:00Palworld's $200M week
- 1:03:00Midwit strikes again
Check Out Sam's Stuff
Check Out Shaan's Stuff
Key Takeaways
Target the 'kiddult' demographic by creating products that offer nostalgia, stress relief, and a way to disconnect from digital screens.
Build 'airport businesses' around passionate niches where you provide a central hub or marketplace (like Rebrickable) to sell secondary services to a captive audience.
Apply the 'Midwit Meme' philosophy to business development by focusing on simple, obvious ideas that satisfy basic human desires rather than over-engineering complex solutions.
Business Ideas Mentioned
Tamagotchis for Human Babies
E-commerce
K'nex Construction Kits for Adults
E-commerce
The Wordle Rubik's Cube
E-commerce
Adult Arts and Crafts Candle-Pouring Kits
E-commerce
The Relaxation Puddle Sensory Experience
Boring Business
Midwit Meme Coffee Table Book
Content & Media