6 under-the-radar trends (+ our ideas)
About This Episode
Shaan Puri and Sam Parr discuss how business success is often driven by 'surfing the right wave' rather than individual genius. They explore six under-the-radar trends including short-form mini-dramas, the rucking fitness movement, and the emerging market for plastic-free consumer goods.
Episode Description
Show Notes
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Prioritize 'market pull' over product genius; success is significantly easier when selling 'cold water on a hot day' to an existing demand.
The 'good enough' pricing strategy can be more profitable than premium positioning, as seen with Echelon bikes undercutting Peloton or the potential for a budget rucking brand.
Lower the friction for content consumption by using the 'freemium' model seen in Chinese mini-drama apps, which offer 90-second episodes that are free to start but paid to continue.
Business Ideas Mentioned
American Short-Form Mini-Drama App
Content & Media
Budget-Friendly Rucking Equipment Brand
E-commerce
Plastic-Free Baby Product Line
E-commerce
AI Generative Music Social Network
AI & Automation