#60 - YC Demo Day Startups #2, Importing Foreign Innovations & C…
About This Episode
This episode features a deep dive into the psychology of social engineering with Jordan Harbinger followed by an analysis of the YC Demo Day startups. Sam and Shaan discuss the trend of cloning US business models in international markets and brainstorm the potential for 'importing innovation' from abroad back to the United States.
Episode Description
Key Takeaways
Master the specific vernacular and jargon of your target audience to gain immediate entry into the 'circle of trust' and appear more believable.
Utilize the 'Saddle vs. Horseback' marketing framework by selling the joy and lifestyle of an activity rather than just the features of the product itself.
Look to emerging markets like India and Latin America to identify successful business models that can be adapted and 'imported' back to the US market.