#73May 1, 20201:09:15

#71 with Nick Bare - Monthly vs Annual Subscription Billing, Fit…

Scaling a supplement brand to $12 million in revenue Building a content-led growth engine through YouTube Subscription model strategies for fitness apps Endurance sports marketing and hybrid athlete training

About This Episode

Sam Parr and Shaan Puri interview Nick Bare about his journey scaling Bare Performance Nutrition to an eight-figure business while serving as an Army veteran. They explore the power of content-led growth through YouTube, the logistics of running a supplement company, and the transition into fitness technology and subscription services.

Episode Description

Today's ep is possible because of Superside! Head to superside.com to hire a dedicated team of designers! Sam (@thesamparr) and Shaan (@shaanvp) are joined today by entrepreneur and owner of BPN Fitness Nick Bare (@nickbarefitness) who started a suppliment company in his dorm room and built it from $20k to over 8 figures in revenue, alongside building a big online presence with over 400K subscribers. Today they talk about what are his products (0:32), Growing a youtube channel (5:24), Content or business first? (7:34), Does he spend money on marketing? (13:19), Fitness apps crushing it (19:29), Products people in the military use (31:01), Fastest growing segments of the fitness industry (34:12), AI used in fitness apps (37:51), Monthly or annual subscription billing? (40:54), His new book "25 hours a day" (48:58), Book in a box service (52:27), Shaan's biz idea for Nick's huge office (58:39), Endurance athletes and Ironman being a huge business (1:02:43), Audio fitness apps (1:05:39) and Fitness in a post-covid world (1:07:46). See acast.com/privacy for privacy and opt-out information.

Key Takeaways

Content-Led Commerce: Building a dedicated niche following on YouTube can provide an organic customer base that scales a physical product company to millions in revenue without initial reliance on paid advertising.

The Case for Annual Billing: Subscription-based services should prioritize annual billing over monthly to secure better cash flow, reduce customer churn management, and simplify business operations.

Niche Market Identification: Focusing on the 'hybrid athlete' (combining strength training with endurance sports) is a high-growth niche that allows for premium pricing and specialized product vertical alignment.

Business Ideas Mentioned

Official Youth Athlete Combine Certification

Boring Business

Live Celebrity Hosted Virtual Runs

Content & Media

Virtual Backyard Fitness Challenge App

Creator Tools

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Nick Bare

2 episodes

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Duration1:09:15

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Ideas Discussed3

Topics4