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#10August 14, 201957:44

#8 - Real Estate: How The Wassermans Do What They Do

About This Episode

Real estate power couple Keith and Gelena Wasserman share their journey from purchasing a single fourplex in 2008 to managing over a billion dollars in assets. They break down the mechanics of real estate syndication, the 'make money on the buy' philosophy, and how to scale a property business through strategic renovations.

Episode Description

We have on Gelena (@gelenasays) & Keith Wasserman (@Keith_Wasserman), a husband and wife Real Estate duo who borrowed $5k during the end of the 2008 recession and have turned it into a $1.3 billion dollar portfolio. Learn how they create monthly income streams and sometimes double, triple or quadruple their equity from multi-family real estate.  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

Make money on the buy by finding distressed or mismanaged properties where value is not immediately apparent to others.

2

Utilize real estate syndication to scale by raising capital from accredited investors, often using a preferred return structure (like 7%) to align interests.

3

A/B test apartment designs and pricing by posting mock-up units on Craigslist to gauge tenant demand before committing to a renovation plan.

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Quick Stats

Duration57:44
Guests1
Ideas Discussed0
Topics4