#86June 19, 20201:00:14

#84 with Noah Kagan - How the Founder of AppSumo Walked Away Fro…

Email marketing disruption Delegation through general managers Frameworks for overcoming fear in business The value of personal curiosity in choosing business ventures

About This Episode

Noah Kagan, founder of AppSumo and early Facebook employee, joins the pod to discuss his experience building SendFox and his unique philosophy on delegation and marketing. The episode explores how to scale businesses by hiring general managers and the importance of focusing on high-impact marketing messages rather than spreading oneself too thin.

Episode Description

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) catch up with Noah Kagan (@noahkagan), founder of AppSumo and OkDork.com. Before that, he was employee #30 at Facebook, #4 at Mint, and worked at Intel. In today’s episode we hear about Noah’s background (1:05), Noah talks about the different between needing to do things and choosing to do things (5:58), how Noah thinks about finding customers (12:30), Sam asks for Noah’s framework for knowing how and when to build a new product (16:10, Noah talks about how our greatest strengths are also our greatest weaknesses (18:12), Shaan joins the podcast (27:00), Shaan asks Noah how he would build a company now if he was 21 with no name recognition (33:50), Noah leaves the podcast and Sam and Shaan talk through Sam’s upcoming road trip and future ideas (50:30). See acast.com/privacy for privacy and opt-out information.

Key Takeaways

Identify your 'active email list size' rather than total subscribers, focusing specifically on those who have opened or clicked within the last three months to gauge true audience value.

Adopt 'solution thinking' over 'seagull leadership' by giving team members clear goals and boundaries (the 'end zone'), then stepping back to let them lead their own departments.

Concentrate your marketing efforts on one singular goal and three core messages that resonate with your target audience's specific pain points to increase the likelihood of success.

Business Ideas Mentioned

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Agency

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Noah Kagan

4 episodes

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Duration1:00:14

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