#88June 26, 202044:16

#86 - Why Every Business Should Have an Enemy

About This Episode

Sam and Shaan analyze the ethics of referral arbitrage and online scams before diving into the marketing strategy of 'picking a fight' with an industry enemy. They brainstorm business ideas including a centralized vault for physical collectibles and an embedded insurance platform for real estate brokers.

Episode Description

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Episode summary: (0:03) Discounted Uber credits hack (4:06) Scam talk: Chamath bitcoin giveaway, Nigerian PPP, Super Pac (12:05) Baseball card storage idea (15:20) Self-storage company, Public Storage, is wildly profitable (16:12) Real estate talk (20:01) Why it’s important to have enemies when marketing (27:42) Private Twitter idea (30:08) Chris D’Elia and Wikipedia for creeps idea (37:42) Should Wikipedia be government owned? (39:50) Cheaper backend brokerage See acast.com/privacy for privacy and opt-out information.

Key Takeaways

Adopt 'beef marketing' by identifying a larger industry incumbent as an enemy to define your brand's mission and attract a loyal following.

Real estate investors can maximize profits by subdividing large spaces like warehouses into smaller, higher-margin units such as storage lockers.

Build 'back-office' technology for individual service providers to help them capture more margin and launch their own brands without traditional brokerage overhead.

Business Ideas Mentioned

Centralized Vault for High-Value Collectibles

Marketplace

Verified Whistleblower Platform for Harassment

Content & Media

Embedded Insurance for Real Estate Brokers

SaaS

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Guest Graveyard Mentions

ARA

Anonymous Ride-Sharing Arbitrageur

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Featuring

Hosts

Sam Parr

Host

Shaan Puri

Host

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Quick Stats

Duration44:16

Guests0

Ideas Discussed3

Topics0