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#97July 24, 20201:14:06

#95 with Craig Clemens - Golden Hippo: The 9-Figure Business You…

Direct-to-consumer marketingCopywriting psychologyScaling paid mediaBootstrapping vs VC funding

About This Episode

Craig Clemens, co-founder of the nine-figure D2C company Golden Hippo, shares his journey from a 1.7 GPA student to a master copywriter. The episode covers the mechanics of building massive self-funded brands, the effectiveness of long-form educational marketing, and tactical insights from spending over a billion dollars on paid media.

Episode Description

Shaan and Sam are joined by the founder of Golden Hippo, Craig Clemens this episode. Craig talks about Golden Hippo's brands, how he got his start, how to launch a new product, and a bunch of ideas for potential businesses. Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion.  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

Lead with education by providing high-quality free information through newsletters or videos to build trust before presenting a product offer.

2

Avoid 'just okay' marketing campaigns because they are more expensive in the long run than failures, as they consume resources without providing a clear signal to scale or quit.

3

Utilize 'target by proxy' strategies when direct marketing angles are restricted, such as targeting circulation issues to reach customers interested in heart health.

Business Ideas Mentioned

Personal Brand Accelerator Agency

Agency

Unified Message and Task Aggregator

SaaS

Virtual Reality for Pets

E-commerce

Longevity Supplements for Dogs

E-commerce

View all ideas

Guest Graveyard Mentions

VL

Vishen Lakhiani

View guest graveyard

Featuring

CC

Craig Clemens

3 episodes

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Quick Stats

Duration1:14:06
Guests1
Ideas Discussed4
Topics4