A Masterclass On Flipping DTC Brands For Million With Mehtab Bho…
About This Episode
Shaan and Sam host Mehtab Bhogal, a specialist in distressed DTC acquisitions and turnaround management. The episode explores the economics of 'operating moats' in niche industries like exotic frogs and tree farming, as well as the mechanics of buying struggling businesses for low multiples.
Episode Description
Show Notes
- 00:00- Introduction to Mehtab
- 11:20- How old were you when you made your first million?
- 18:50- Josh's Frogs
- 23:50- Fast Growing Trees
- 28:40- What is your differentiator?
- 30:50- Hiring Agencies
- 01:00:00- Oprah
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Links
- * Sola Wood Flowers
- * Josh's Frogs
- * Fast Growing Trees
- * Schlep Blindness
- * Corporate Turnaround Artistry
- * The Messy Middle: Finding Your Way Through The Hardest and Most Crucial Part of Any Bold Venture
- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
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Check Out Sam's Stuff
- * Hampton
- * Ideation Bootcamp
- * Copy That
Check Out Shaan's Stuff
- * Power Writing Course
- * Daily Newsletter
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Key Takeaways
Prioritize 'Operating Moats' such as domestic manufacturing or difficult logistics (e.g., shipping live animals) to shield e-commerce businesses from international competition and Amazon's dominance.
When acquiring distressed assets, focus on short-term liquidity and deals where the initial cash investment can be recouped within months through royalties or cash flow rather than long-term equity appreciation.
A standardized 'checklist' approach to business operations, such as lean manufacturing or site speed optimization, is more portable and easier to scale across multiple companies than marketing strategies.
Business Ideas Mentioned
Shopify Site Speed Optimization Agency
Agency
Mexico-Based Executive Talent Recruiting
Agency
High-Moat Niche Living Asset E-commerce
E-commerce