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#344April 6, 202211:54

Announcement: Marketing Against the Grain

YouTube search vs. podcast platform discoveryWeb3 and NFT incentive modelsStepn and fitness-to-earn appsLearn-to-earn marketing strategies

About This Episode

Sam Parr introduces 'Marketing Against the Grain,' a new podcast hosted by HubSpot executives Kieran Flanagan and Kipp Bodnar. The episode explores how YouTube's search engine is disrupting podcast discovery and how Web3 incentives are enabling 'impossible' business models like getting paid to exercise or learn.

Episode Description

The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain. Listen here: https://link.chtbl.com/eASRByGO About Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!

Key Takeaways

1

Prioritize YouTube for podcast distribution because its search and recommendation engines provide superior long-tail discovery compared to the host-centric models of Apple and Spotify.

2

Shift focus from making products '10x better' to making 'impossible things possible' by using Web3 mechanics to change customer incentives, such as paying users to exercise.

3

Use 'Learn-to-Earn' models as a marketing strategy to incentivize users to complete core product actions, which drives both customer acquisition and long-term retention.

Featuring

KF

Kieran Flanagan

2 episodes

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Quick Stats

Duration11:54
Guests1
Ideas Discussed0
Topics4