Behind The Scenes Of The Pod
About This Episode
In this 'inside baseball' episode, Sam Parr and Ben Wilson break down the growth metrics, production costs, and monetization strategies behind the My First Million podcast. They discuss the economics of audio vs. video reach, the importance of short-form content for discovery, and the 'Diamond' framework for creating a successful media property.
Episode Description
Show Notes
- 01:35- King Edward's story
- 04:05- numbers of the podcast
- 07:10- advertising on the pod
- 09:20- cost of MFM
- 12:30- how MFM came to be
- 16:00- finding your niche in podcasting
- 18:50- how to build a good podcast
- ----
- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
- ----
- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Links
- * My First Million
- * How To Take Over The World
- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
- * Want more insights like MFM? Check out Shaan's newsletter.
- -----
Key Takeaways
Differentiate your media product using the 'Diamond' framework, ensuring it is unique in at least two of four areas: topic, host, target audience, or storytelling style.
Utilize short-form video clips on TikTok and Instagram as a high-frequency branding tool to drive listeners into a long-form podcast sales funnel.
Adopt the 'Amazon Strategy' for content by targeting hyper-specific, passionate niches (like historical figures or specific cultures) to build a foundation of loyal early adopters.