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#311January 31, 202212:15

Billy of the Week: Alex Hormozi

About This Episode

Sam and Shaan break down the business empire of Alex Hormozi, examining how he scaled Gym Launch, Prestige Labs, and Acquisition.com to nearly $100 million in annual revenue. They analyze his unique sales psychology, his background as a gym owner, and the validity of high-ticket course business models.

Episode Description

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) talk about (non) Billy of the Week Alex Hormozi, how he has made $72M over the last 5 years based mostly around gym businesses, and discuss whether he is legit. ----- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Check Out Shaan's newsletter. ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy

  • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
  • #209 Gary Vaynerchuk - Why NFTS Are the Future
  • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
  • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
  • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
  • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
  • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Key Takeaways

1

Use 'no-commitment' sales questions like 'Would you be opposed to signing up if we worked out the details?' to reduce the psychological pressure of saying yes.

2

Build a business flywheel by first solving a core client problem (growth), then selling them high-margin backend products (supplements), and finally controlling their lead flow.

3

Look for 'boring' service-based businesses doing $1M-$10M in EBITDA that can be 3x'd through standardized marketing and sales systems.

Featuring

Hosts

SP

Sam Parr

Host

SP

Shaan Puri

Host

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Quick Stats

Duration12:15
Guests0
Ideas Discussed0
Topics0