Billy of the Week: Tyler Perry
About This Episode
The hosts discuss the extraordinary career of Tyler Perry, explaining how his focus on intellectual property ownership and infrastructure led to his billionaire status. They trace his journey from performing plays in a community theater for a decade to owning a massive production studio in Atlanta that rivals major Hollywood lots.
Episode Description
Key Takeaways
Prioritize 100% ownership of your intellectual property and copyright to capture the full financial upside of long-term licensing and distribution deals.
Serving a specific, underserved, and passionate niche audience can be more lucrative than trying to appeal to a broad, lukewarm demographic.
Identify regional tax incentives and legislative changes to make strategic real estate or infrastructure investments that provide a moat for your core operations.