Bootstrapping a +$1B Business + Selling To The Ultra Rich | Jess…
About This Episode
Jesse Pujji discusses his strategy of 'selling to the rich' by providing high-ticket consulting and data services to private equity firms and hedge funds. The episode explores the sophisticated business model of Red Ventures and provides a masterclass on executing business roll-ups and multiple arbitrage.
Episode Description
Show Notes
- 0:00Unique insight + unfair advantage
- 3:05How Jesse bootstrapped Ampush using GLG
- 14:00Digital marketing in masterclass in 3 minutes
- 20:30How to sell to the ultra rich
- 27:38Red Ventures' Playbook
- 32:40The Four Big Levers
- 41:00Calling Zuck's cell
- 46:30Noah Kagan's $100M mistake at facebook
- 58:45What's the thing you can't not do?
- 1:01:00Nelly performs at Jesse's birthday party
Links
Check Out Sam's Stuff
Key Takeaways
Target non-price-sensitive customers like private equity firms who prioritize certainty and risk mitigation (CYA) over the absolute cost of services.
Utilize 'Multiple Arbitrage' by rolling up smaller companies at 4-5x EBITDA into a larger entity that can be sold for 15x EBITDA due to its scale and stability.
Structure teams around specific KPIs (e.g., Team Click-Through Rate or Team Conversion Rate) instead of general departments to drive deep operational focus.
Business Ideas Mentioned
Hedge Fund Alternative Data Feed
SaaS
AI-Enhanced Creative Agency Roll-up
Acquisitions