Brainstorming $100M Ideas with the $1B+ King of Brands
About This Episode
Serial entrepreneur Eric Ryan joins Sam and Shaan to discuss his framework for disrupting legacy consumer brands like soap and vitamins. They brainstorm new business opportunities in stagnant categories like fiber, diners, and packaged cheese using Ryan's 'artisan operator' philosophy.
Episode Description
Show Notes
- 0:00My $1B product playbook
- 3:32Look for a sea of sameness
- 9:31Trend trips
- 15:27Remix opposing ideas
- 22:46Case Study: Olly
- 32:14The State of Make
- 37:54IDEA: A better Metamucil
- 44:34IDEA: The SoulCycle of diners
- 55:57IDEA: White label chicken
- 1:03:28Holy Grail of Naming
- 1:06:23IDEA: Gourmet Babybels
- 1:10:28IDEA: fun shaped cheese
- 1:14:26Commit and then figure ou
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
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Check Out Sam's Stuff
Key Takeaways
Apply the 'One Iteration' rule by changing only one major element of a product to avoid over-innovating and confusing customers.
Look for a 'sea of sameness' in massive categories to identify opportunities where a single design stroke like a square bottle can provide instant differentiation.
Reduce 'Time to Fun' (TTF) in any business model by front-loading value or delight to immediately hook the customer and reduce friction.
Business Ideas Mentioned
Modernized Lifestyle Fiber Brand
E-commerce
SoulCycle Inspired American Diner
Boring Business
Gourmet Adult Snack Cheese
E-commerce
The Aesthetic Origin Story Chicken
E-commerce