Brainstorming $10M+ business ideas on a private jet with Jess Mah
About This Episode
Shaan Puri interviews serial entrepreneur Jess Mah on her private jet to discuss her "Idea Hopper" system for generating and vetting high-value business concepts. They explore niche opportunities in AI, healthcare, and industrial shipping while discussing the tax advantages of private aviation and the psychological challenges of high-stakes entrepreneurship.
Episode Description
Show Notes
- 0:00Buying a jet
- 5:37Barn full of horses
- 8:44Business ideas matrix
- 11:06Idea: DOGE as a service
- 13:30Idea: Vertical agents
- 16:52Idea: Cargo ship coating
- 21:26Idea: Holy Health
- 25:07Building a team with digital twins
- 28:46Jess’s 0 - 1 framework
- 31:09Worst advice from Silicon Valley
- 35:44Find a starving crowd
- 37:55Idea: Divorce.fund
- 38:36Failures: Credboost
- 46:08Ignorant of past, realistic of present, delulu of the future
- 49:58Engineering serendipity
- 56:12AI for medicine
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- Shaan's weekly email
- Visit
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- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Adopt an Information API strategy by broadcasting your specific interests and skills to attract high-quality, unconventional business leads and expert connections.
Prioritize 'Mahway' business ideas: ventures that are boring, complex enough to deter copycats, and can cash flow without heavy reliance on venture capital.
Instead of using generic surveys, validate niche markets by paying for expert calls or hosting lunches with practitioners (like chiropractors or mechanics) to uncover specific, high-friction pain points.
Business Ideas Mentioned
Doge as a Service Efficiency Auditing
AI & Automation
Vertical AI Agent Libraries
AI & Automation
Fuel Efficient Cargo Ship Coatings
Boring Business
Niche Medical Insurance Reimbursement Platform
SaaS
High Net Worth Divorce Financing
Boring Business