Brainstorming Ideas with The $200M Man
About This Episode
Sam Parr and Shaan Puri interview Patrick Campbell, the founder of ProfitWell, about his post-exit journey after a $200 million acquisition. They discuss his data-driven 'Bezos Number' framework for identifying high-growth business trends and his 'Remix' strategy for building defensible consumer brands.
Episode Description
Show Notes
- 0:00Intro
- 2:00The Bezo's Number Framework
- 5:30Trends: Coral bleaching, School shootings, teenage abstinence
- 12:30More trends: French Bulldogs, sports betting, and other vices
- 21:00Philosophy: Don't innovate
- 24:30Patrick's tax strategy: Gas stations
- 30:00The 5 Phases of "I just sold my company"
- 33:30Freedom-inducing purchases
- 36:00Secrets of the wealthy: To-do lists and exercise
- 39:00How a researcher measures happiness
- 41:30The trap of chasing a "freedom number"
- 45:00Wealth, Status, Power
- 50:00Product Remix Framework
- 55:00Pricing strategy breakdown
- 1:02:00New bod, who dis?
Links
Check Out Sam's Stuff
Check Out Shaan's Stuff
Key Takeaways
Utilize the Bezos Number framework to identify macro-trends with exponential growth (e.g., doubling every few years) to ensure you are building in a space where market momentum naturally carries your business.
Build defensibility through the Remix strategy by taking existing products and differentiating them via identity alignment, lifestyle focus, or specialized supply chains rather than seeking 10x technical innovation.
Optimize monetization by treating pricing as a growth lever that should be updated every three months through localization, add-ons, or packaging changes to steadily increase average revenue per customer.
Business Ideas Mentioned
Identity-Based Coffee for the Left
E-commerce
LGBT-Focused Health Beverages
E-commerce
Outcome-Based Trend Research Service
Agency