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#535August 10, 20231:20:50

Connor & Breanna Price: The Viral Formula to Make Millions on Sp…

TikTok viral marketing strategyIndependent music economicsScaling a family-run businessDirect-to-consumer content tactics

About This Episode

Shaan and Sam interview independent rapper Connor Price and his wife/manager Breanna Price about their viral TikTok marketing strategy. They discuss how they transitioned from acting and e-commerce to music by using curiosity loops and skits to generate millions of streams while staying independent to retain 100% of their earnings.

Episode Description

Episode 486: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) interview Connor & Breanna Price (https://www.tiktok.com/@connorprice__) about how they went from packing boxes in a warehouse to making +$200k / mo on Spotify. Want to see more MFM? Subscribe to the MFM YouTube channel here.

Show Notes

  • 0:00Intro
  • 3:00Connor & Breanna’s background
  • 15:00Break out moment: Spinning The Globe series
  • 19:30Breaking down their viral video w/ +140M views
  • 21:30$0 to +$200k / mo from Spotify streams
  • 25:15Maintaining relationships as a family business
  • 28:35​​Revenue streams
  • 33:40Is touring worth it?
  • 41:00Selling their catalog for +$50M in 3-4 years
  • 43:00Creative & marketing process
  • 51:00Decoding virality and creating your own lane
  • 56:00Getting recognition from celebs like T-Pain & Russ
  • 59:00Underrated creator: IconBrick
  • 1:02:40The struggle before the fame
  • 1:05:10How homeschooling benefited Breanna
  • 1:10:00Baby advice for Sam
  • 1:16:30Socials + Connor’s Copyright Free Playlist

Links

Key Takeaways

1

Apply D2C marketing principles to creative arts by focusing on a 3-second 'hook' and storytelling rather than just trying to sell the product.

2

Stay independent to capture the full value of streaming royalties, as independent artists can earn roughly $4,000 per million streams compared to much less under a label.

3

Utilize 'curiosity loops' in short-form video content, such as spinning a globe or using unconventional instruments, to maximize viewer retention before introducing the song.

Business Ideas Mentioned

'The Studio' Office-Style Scripted Series

Content & Media

'Spin The Globe' Netflix Docuseries

Content & Media

'Home Studio' Creator Hardware Kits

Creator Tools

Independent Music Marketing Newsletter

Content & Media

View all ideas

Featuring

CaBP

Connor and Breanna Price

1 episodes

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Quick Stats

Duration1:20:50
Guests1
Ideas Discussed4
Topics4