Dani Austin & Jordan Ramirez: How They Got To $50 Million+ A Ye…
About This Episode
Shaan Puri sits down with Dani Austin and Jordan Ramirez to discuss how they scaled their hair care brand, Divi, to over $40 million in annual revenue. The episode explores the transition from being a lifestyle influencer to a serious entrepreneur, the power of 'low-status' relatability in building a community, and the logistics of managing a high-growth business in-house.
Episode Description
Show Notes
- 01:40- Introductions
- 07:40- How Dani got into the influencer space
- 13:55- Dani's hair loss
- 27:55- Branding
- 30:00- Mistakes influencers make
- 35:55- Why does Jordan listen to the pod
- 40:10- Advice for up and coming influencers
- 49:30- How they make money
- 55:30- User Generated Content
- 58:30- What's next
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Links
- * Dani Austin
- * Dani Austin Ramirez Instagram
- * @thedaniaustin (TikTok)
- * Divi
- * @diviofficial (Instagram)
- * hello@diviofficial.com (for employment opportunities)
- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
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Check Out Sam's Stuff
- * Hampton
- * Ideation Bootcamp
- * Copy That
Check Out Shaan's Stuff
- * Power Writing Course
- * Daily Newsletter
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Key Takeaways
Prioritize 'low-status' content by sharing mistakes and vulnerabilities, such as parenting mishaps or personal struggles, to build deeper relatability and trust than a 'perfect' curated feed.
Adopt a 'service-driven' mindset with content by acting as a resource for your audience, such as fighting for better promo codes or vetting products, which converts followers into loyal customers.
Utilize User Generated Content (UGC) creators on retainer rather than relying solely on high-production branded assets, as authentic-looking content from non-influencers often yields better ad performance.