From $0 to $100 Million In 3 Years Selling Cold Plunges
About This Episode
Sam and Shaan analyze the explosive growth of Plunge.com, a cold plunge business that reached $100 million in revenue in just three years by leveraging influencer marketing and high-ROAS paid media. They also explore the 'Real Short' app's success with micro-scripted soap operas and brainstorm the potential for a modern, trust-based Consumer Reports for the supplement industry.
Episode Description
Show Notes
Links
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Check Out Shaan's Stuff
Key Takeaways
Perform a periodic 80/20 customer audit to identify high-value segments, such as how Shepherd shifted focus to the bookkeeping niche which has higher LTV and lower support needs.
Scale high-ticket e-commerce products by seeding them with top-tier influencers to create a 'fame arc' and authority before scaling with high-efficiency paid ads.
Adopt an 'absolute beginner' mindset when entering new fields like AI or finance by hiring specialized tutors to provide intensive, just-in-time education rather than traditional academic paths.
Business Ideas Mentioned
Modern Supplement Testing Media Brand
Content & Media
Professional Tutoring and Learning Channel
Creator Tools
Niche-Specific 'Flavcity' Style Product Reviewers
Content & Media