From Sleeping on Gym Floors to $100M with Alex Hormozi
About This Episode
Alex Hormozi shares his journey from sleeping on gym floors to building a licensing and supplement empire that generated over $100 million in sales. He details the 'Level 10' business skills required to identify high-ceiling opportunities and discusses his current investment strategy with Acquisition.com.
Episode Description
Show Notes
- 00:25- Explaining Alex's business
- 09:55- Alex's background and how he got his start
- 28:55- Starting a supplement business
- 33:30- How to get big commitments up front
- 47:30- Alex's 5 AM to 4 PM schedule
- 54:45- How Alex got jacked
- 59:30- Sales advice
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Key Takeaways
Evaluate your business vehicle by multiplying the number of potential units, the gross margin per unit, and the market's supply-demand dynamics.
Front-load your cash flow by selling to customers when they are most excited, then lower prices over time as the marginal utility of the information decreases.
Handle sales objections using 'childlike curiosity' to disarm prospects and turn potentially confrontational arguments into collaborative problem-solving sessions.