#195May 10, 20211:15:02

Greatest Hits #2 - How to Build a $100 Million Deodorant Busines…

Scaling e-commerce via Facebook Ads Direct-to-consumer product development The acquisition process and deal negotiation Using customer service as a feedback loop

About This Episode

This episode tells the story of Moiz Ali, who founded Native Deodorant and scaled it to a $100 million exit to Procter & Gamble in only two and a half years. Moiz shares his tactical approach to Facebook Ads, the importance of maintaining a direct customer feedback loop, and the intense emotional process of selling a startup to a corporate giant.

Episode Description

Shaan (@ShaanVP) talks to entrepreneur Moiz Ali (@moizali) on today's episode. Have you ever looked at the back of your deodorant stick and read the ingredients? Aluminum zirconium trichlorohydrex? PPG-14 Butyl Ether? Well, Moiz saw that and created Native, a natural deodorant without all the chemical junk. He built the company from his brother's dining table - doing sales, marketing, operations & customer service as a one-man-show. His hard work paid off, as he sold the company for $100M to Proctor & Gamble just 2.5 years after it launched. Listen in to hear the backstory of how he started using just $1k, how the company almost died (twice), and how he negotiated a $100M sale of the business! --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. ---------

Show Notes

* 12:40 - How Moiz got his first product made and first few sales
* 21:00 - The highs and lows of entrepreneurship
* 27:40 - How to iterate quickly with a physical product
* 32:55 - Shaan rapid fires questions at Moiz to understand his mindset and business at the time
* 46:33 - How Moiz sold Native
* 58:30 - Moiz talks about his doubters and how it fueled him

Key Takeaways

Prioritize repeat purchase rates and cohort analysis for consumable products to confirm long-term brand loyalty and product-market fit.

Maintain an in-house customer service operation early on to use direct consumer feedback for rapid product iteration and formula improvement.

Master a single marketing channel by tracking metrics like ROI and CPA in a daily spreadsheet to understand exactly what drives profitable growth.

Business Ideas Mentioned

Alibaba to Amazon Product Arbitrage

E-commerce

View all ideas

Featuring

Moiz Ali

3 episodes

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Quick Stats

Duration1:15:02

Guests1

Ideas Discussed1

Topics4

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