He turned a broke team into a billion dollars
About This Episode
Shaan Puri and Sam Parr explore the incredible success of Jesse Cole and the Savannah Bananas, a baseball team that transformed from a failing minor league project into a $100 million revenue powerhouse. They discuss the principles of 'unreasonable hospitality' and 'fan first' entertainment, drawing parallels between Cole's obsession with detail and innovators like Walt Disney and MrBeast.
Episode Description
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Practice 'Unreasonable Hospitality' by performing unexpected, 'weird' acts of service—like paying fan sales tax—to build massive brand goodwill that traditional marketing cannot buy.
Build an 'idea muscle' by writing down 10 new ideas every day; the majority will be bad, but the discipline eventually yields the high-quality insights necessary for business breakthroughs.
Optimize for the 'insane' parts of 'insanely great' by relentlessly identifying and removing boring moments in the customer experience, even if it requires breaking established industry norms.