How a guy turned 3 YouTube Channels into $3 Billion Dollars
About This Episode
Shaan breaks down how Moonbug professionalized "janky" kids' YouTube channels like CoCoMelon and Blippi into a $3 billion exit. Sam shares his decision to return to an in-person co-CEO role at Hampton, emphasizing the "creative bounce" found in physical proximity. They also discuss the rise of niche utility apps like Shotsy and the prevalence of performance-enhancing drugs in the business world.
Episode Description
Show Notes
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Apply the Disney Playbook to digital-native IP by taking high-view YouTube content and expanding it into licensing, merchandise, and global streaming deals.
Utilize 'The Bounce' by changing physical environments with team members during the creative process to break through mental blocks that occur during isolated work.
Look for 'gold on the ground' opportunities where simple, high-traffic consumer behaviors are being ignored by traditional firms because the current execution looks unprofessional.
Business Ideas Mentioned
The Creator Poach Platform
Content & Media
Productivity Infused Consumer Goods
E-commerce