How I’ve Sold $1 Billion In Products Online (A Marketing Masterc…
About This Episode
Shaan Puri hosts a marketing masterclass with Craig Clemens, the co-founder of Golden Hippo who has sold over $1 billion in products online. Clemens details his 'Seven Human Hijacks,' psychological triggers used by master marketers throughout history to change consumer behavior and create billion-dollar industries.
Episode Description
Show Notes
- 0:00Intro
- 4:00The Illusion of Choice
- 7:00Pepsodent: Make it about them
- 12:00Otis: A Powerful Demonstration
- 24:00Lucky Strike Cigarettes: Help them rebel
- 35:00Great American Breakfast: Unquestionable proof
- 43:00NIKE: Sell the dream
- 49:00Social campaigns: Verbal Kill Shots
- 56:00Probiotics: Creating a category
- 1:04:00Recap: 7 Human Hijacks
Links
- Golden Hippo
- Craig’s first MFM episode
- Pepsodent
- Otis
- Lucky Strike
- Vibram
- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
Check Out episode 95 (https
- //tinyurl.com/jwbb88sd).
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Key Takeaways
Focus on 'Mario Marketing' by selling the badass version of the customer (Big Mario) rather than the product (the fire flower).
Use powerful visual demonstrations that leverage basic physics to create unquestionable proof, similar to how Otis demonstrated elevator safety by cutting the support ropes in front of a crowd.
Position your brand as a tool for rebellion or superiority to allow customers to distinguish themselves from the status quo or 'the man.'