How this dumb doll makes $2M per day
About This Episode
Shaan and Sam discuss the explosive growth of Pop Mart and Labubu dolls, explaining how celebrity influence and 'ugly cute' designs created a $44 billion toy company. They explore the ethical business model of Tony's Chocolonely and the 'lipstick effect' in consumer behavior. The episode concludes with a deep dive into social impact through prison reform and a discussion on wealth, hobbies, and personal legacy.
Episode Description
Show Notes
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Implement 'blind box' mechanics to leverage the psychological 'gacha' effect, increasing repeat purchases through a treasure-hunt experience for adult collectors.
Turn simple products into high-status luxury accessories by adding attachment points like bag clips, enabling organic virality through celebrity visibility.
Practice radical transparency in mission-driven businesses to build trust, as seen in Tony’s Chocolonely reporting its own supply chain flaws to demonstrate commitment to improvement.