How To Get Started With Building An Audience in 2022
About This Episode
Shaan Puri and Saagar Enjeti share their playbooks for rapid audience growth, focusing on the power of timeliness and serving underserved niches. They analyze the psychology behind viral content, contrasting individual brands with corporate accounts and demonstrating why 'good enough' content released quickly often beats high-quality content that arrives late.
Episode Description
Show Notes
- 01:15- How do you think about building an audience
- 09:00- Company brand building vs. personal brand building
- 14:50- Reax to tweets
- 42:30- Tactics to building the first 100K on Twitter
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Links
- * Demand Curve
- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
- * Want more insights like MFM? Check out Shaan's newsletter.
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Key Takeaways
Prioritize timeliness over production quality by releasing 'good enough' content immediately after a major event rather than waiting to produce 'great' content that misses the window of relevance.
Build authority by identifying 'information voids' where an audience cares deeply about a topic but feels existing sources are providing inadequate or biased coverage.
Adopt a 'spiky point of view' or 'red pill' strategy—sharing non-obvious truths that trigger strong reactions to differentiate your brand from generic competitors.